Here are the things to consider in logo designing and it surely brings you to a perfect logo design.
1. Knowing What Kind of Business the Logo Made for.
Talk with the costumer
You should ask the costumer if what kind of business you are going to make a logo. It is very important that the information of the business is describe and shown in the logo itself. But there are some business that you don’t need to show what they did because its obvious.Like for example:
Restaurant logos don’t need to show food.
Dentist logos don’t need to show totally teeth.
Furniture store logos don’t need to show furniture at all.
Just because it’s relevant, doesn’t mean you can’t do better.
The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Applelogo isn’t a computer. Etc. Etc.
2. Costumer’s Suggestion.
Let them suggest for a concept.
Ask the owner for a suggestion for the concept and the color of the logo but if the owner is out of idea make your own and ask the owner for an opinion.3. Define Graphics according to the concept.
Make it Simple. Remember that simplicity is more effective. The design should be simple but make sure that it is meaningful.
This is an example of a nice concept, I really like it, the image show the name itself.
4. Make it Unique.
The concepts should be unique and in your own, it should not be similar with the competitor’s logo.
FedEx Corporation, originally known as FDX Corporation, is a logistics services company, based in the United States with headquarters in Memphis, Tennessee.
FedEx Logo is very unique because of its hidden arrow between E & X. Apparently it’s a hidden sign symbolizing speed and precision of this courier office. It gave me some hard times finding it, even though the image is so simple. That makes the logo very unique.
5. Make it Recognizable & Memorable.
It should be recognized by anyone. It’s the nice thing that everyone can easily recognize the logo.Nike
Nike’s swoosh logo adores every sport’s related product that Nike manufactures worldwide. The majority of high-profile and extremely successful sports athletes proudly use and wear Nike products to retain the cutting-edge over the competition in their chosen sports. Tiger Woods the world’s best PGA Golfer has carried on the Nike legacy by endorsing the Nike line of golf related products and apparel, and has helped immortalized the Nike Swoosh Logo in the history books.Coca-Cola
When it comes to soft drink beverages Coca-Cola has proven it to be a force to be reckoned with. Through brilliant marketing and branding the Coca-Cola logo/trademark is instantly recognized throughout countries around the world. The company’s attractive logo instantly reminds consumers that there is a crisp, refreshing, sweet beverage awaiting them in each and every sip.
6. Costumer’s Choice.
Let the owner choose with your proposed logo designs.
After making the designs you should have 2-3 or more proposed designs for the costumer to choose for the best, and you should accept corrections and opinions for a better design.7. Finishing Touch.
Shell Oil Company is the United States-based subsidiary of Royal Dutch Shell, a multinational oil company (“oil major”) of Anglo Dutch origins, which is amongst the largest oil companies in the world. Approximately 22,000 Shell employees are based in the U.S. The head office in the U.S. is in Houston, Texas.
Shell Oil Company, including its consolidated companies and its share in equity companies, is one of America’s largest oil and natural gas producers, natural gas marketers, gasoline marketers and petrochemical manufacturers.
After the costumer making the choice finalize the design by following the opinion of the costumer and make the design more visible by improving the color and the graphics.
More Examples:
Burnt Finger BBQ!
Here are some examples of succesful logo designs for your inspiration:
This is a BBQ team competing in the Kansas City Barbeque Society’s competition circuit. They like good eats, good friends and good times. They started in 2008 and have stacked up multiple awards each year. They are the creators of the Bacon Explosion line of products, and have their own line of BBQ Sauce and rubs.
Power Providers
Established in 1989, Power Providers Head Office and central distribution warehouse are based in Limerick. This is further supported by eight regional distribution centres, strategically located throughout the country. As a result of continued growth and an expanding product portfolio, they moved to a new, larger facility at Raheen Business Park in early 2008.
Studio 45
Studio 45 is located in Northern Connecticut, close to I-91, I-90 and I-84 and also convenient to Bradley International Airport. The Studio is in a quiet, comfortable setting, just minutes away from many popular restaurants, shopping malls, and a variety of accommodations. New studio was home to two very popular businesses before we gutted the entire building and built a new custom designed studio complex from the ground up.
Black Coffee Roasting
Black Coffee Roasting is located in Los Angeles California. They air roast their coffee and ship daily right to your door! They believe that fresh is where it’s at!
The Black Coffee Blend is crafted from beautiful Arabica beans sourced from Latin America, Indonesia, and Papua New Guinea to deliver a rich full drip coffee as well as a luscious chocolate espresso. We work to source fair trade and organic beans whenever possible and value quality and consistency above anything else.
Bittone Equipment Services Co.
Bittone Equipment Services Co., LLC is a family owned and operated business. They pride their selves on a job well done, whether it’s a large or small job, attention to detail is a must. They specialize in over dimensional hauling for New Jersey, New York, PA, and New York City.
Their premier paint shop offers paint service for your trucks and your equipment including Fleet colors to match existing fleet, or OEM colors, including specialized marine grade epoxy for those machines utilized around salt water.
Thanks for reading, hope you are inspired and achieved your goal for making a perfect logo design.
